H&M has not gone back on its decision to halt angora production following a PETA investigation that showed the exceptionally cruel treatment of rabbits. The high street brand has decided to permanently end production of angora pieces, effective immediately.
PETA had earlier this week reported the Scandinavian brand had continued to buy and sell products made from angora, despite initially having issued a statement to say it had ceased to do so.
“We have been in close dialogue with PETA for several years and as a responsible company we have decided to permanently cease the production of angora products. We have put considerable effort into ensuring that our requirements are being met on our sub-suppliers’ angora farms,” says H&M.
“We have since then made additional inspections of the farms from which our suppliers source their angora wool. Since angora farms are located further upstream the supply chain, we can currently not guarantee the compliance with our Product Policy and specific requirements for angora husbandry. We have therefore decided to cease production of angora products,” they continue.